Mark _australia said...
You STILL miss my point.
You are all excited because you saw a Chinese place can make something that looks like a windsurf board for $500.
But it is NOT - It is a piece of sh!t.
A hunk of foam with 2 layers of glass on it that is in no way the same quality as our WS boards.
You are talking about adding on the cost of components... no, it is not that easy. It is the labour cost that is the major one here. They have a $500 board because it is just a hunk of foam with glass slapped on (like surfboard construction). Quick n easy, half an hour to make one.
If you look at a windsurf board construction with routed out areas for d'cell blocks and stuff - oh fk it, go look at it yourself and you will see that there is no comparison.
I think you are missing his point.
A production board from one of the major brands would cost them <$500 from the cobra factory. There is no way that windsurfing companies and retailers would be able to make money if they costed much more than that.
What macroscience is saying is, that if someone clever could design a board, and enough people preordered the board to get cobra to build a plug etc, they could punch out a bunch of boards for "factory" price.
As for labour costs, don't know if you've checked lately, but they don't exactly pay them much in thailand.
Obviously, there's a lot more that goes into the the boards we ride, including R&D, retail support network etc. But whilst there is the local stores that the industry supports, don't kid yourselves that the entities up the top aren't your typical multinational corporation.
Anyway, just thought I'd step in and put it on track, seems you are taking the discussion off on a wild tangent because of macro's unfortunately tenuous grasp of english... a top of the line production windsurfing board would cost <$500 from the factory, the discussion should be about the pros and cons of cutting out the middle men in the industry.
It's already happening, for example, a lot of local shops etc, are cutting out distributors and importing gear themselves... think of the poor distributors who no longer get their cut.