To grow any sport you need to invest in junior development programs focused on fun not comps,comps can come into play at a later stage,I've see too many sideline parents turn their kids into hating a sport.Keep it simple,a young kid can paddle anything so one board for all,surf,race and bop.Watch the improvement when they get on the good gear.Customs for the above average Joe/Joanne will see times drop and more points scored fact.
Not everyone is made for comps,so don't lose focus when growing any sport.I agree with the old tested 80/20 rule here.So maybe the comp numbers are the same but the people taking SUP up is growing?
On the comp side,look at how far behind longboarding is compared to shortboarding in sponsorship dollars,do you really think SUP is going to attract more corporate dollars than longboarding .You can run two division to the surfing short and long,SUP is simply not big enough to have both short and longboard clubs atm.
I strongly believe Racing and Bop are the true future of SUP and surf a poor third.
This is not a troll I have too much respect for many in this forum.Yep who am I to add input,you guys know sup way better than me