Not so much a marketing buzword but more a marketing concept that really pizzes me off. The extended warranty.
Why the flock have consumers embraced this absolute rip-off. It does nothing to encourage manufacturers to to better engineer their products, but instead rewards them through de-facto consumer complacency. Consumers have been suckered into expecting a short lifespan of a product, probably due to a trade-off on price, and then they pay for the privilege of "protecting" themselves against this. Is it really so unreasonable to expect a service life of, say, 10 years for a TV?
So you get a basic warranty of one or maybe two years. Then for an extra couple of hundred bucks, you pay extra to protect yourself if the product fails perhaps in a further two years, but usually still well before the end of what you should expect to get out of a product.
As far as I am concerned, a TV that only lasts for 6 years before being beyond economic repair would not have been of merchantable quality in the first place. But we are unlikely to see laws that prescribe how long something shoud last. Here endeth the rant.

easty said...

harvey norman
why so loud?

correction.

Harvey Norman
Why?



i am so over harvey norman ads,
i dunno about over that sid of the country, but everyday on the radio here HN are having a sale, every week its a different one.

oh heres a marketing buzz sentence

Mega warehouse clearance - GRRR!!!!
The bank has told us to clear it all.
Were dangerously overstocked!
everything must go!

AARRRRGGG!! I wanna punch harvey norman in the face.

Shop assistant 2: [Walks past] That shirt looks really good on you!

When your looking at a run out car or anything - The Salesslob goes -Ill just check the warehouse - yep theres one last one in that colour / size / shape in the warehouse - make a decision now put a deposit and I'll secure it for you and you'll have it by the end of the day.

Yeah I've got a nice green one in the warehouse I've reserved for Bloody sales people that feed you ****e -- hock hock spiiiit!!!!

That tool that was doing the "rugs a million" commercials, a different sale every week. My accountant says its all gotta go/ I've ordered too many containers its all gotta go/ The economic crunch is sending me broke its all gotta go/ Store closing down its all gotta go. was $1000 slashed to 500 this weekend 250 plus another 50 off for cash, we'll pay the gst etc etc

(rap) Sex sells BOOZE and sex sells CARS and sex sells SEX in the singles bars.

" HAGGLE "......." HAGGLE "....sorry that's South Australian centric..WALOC?

and Hardley Normal.....going on about why we are not buying Australian...he dosnt have an Aussie product ...it's all imported Spotted Dog! WTFIHO?