Marketing buzzwords that raise the hackles.

> 10 years ago
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GreenPat
GreenPat
QLD
4103 posts
QLD, 4103 posts
1 Sep 2009 5:04pm
I don't like 'Synergy'. It really, really bothers me. Google says it's a real word, but I've only ever seen it in marketing hype and it just rubs me the wrong way every time I see it.

Anyone else?
theDoctor
theDoctor
NSW
5786 posts
NSW, 5786 posts
1 Sep 2009 5:10pm


100% depower
sandman
sandman
WA
432 posts
WA, 432 posts
1 Sep 2009 3:16pm
"Bomb-proof", the day I see a board placed on top of a bomb and survive the detonation, I'll accept that it is possible for a board to be bomb-proof, until then, it's just "tough".
evlPanda
evlPanda
NSW
9207 posts
NSW, 9207 posts
1 Sep 2009 5:17pm
- The term "Chemical Free"

- Any book title containing the word "Power".
theDoctor
theDoctor
NSW
5786 posts
NSW, 5786 posts
1 Sep 2009 5:22pm


organic

100% rain forest alliance certified

GalahOnTheBay
GalahOnTheBay
NSW
4188 posts
NSW, 4188 posts
1 Sep 2009 5:35pm
Anything spelt with a z in it that should be spelt with an s - I hate americanisms
wormy
wormy
QLD
679 posts
QLD, 679 posts
1 Sep 2009 5:50pm
ergonomic, whataloadawank
Diver
Diver
WA
554 posts
WA, 554 posts
1 Sep 2009 4:05pm
theDoctor said...



organic




I agree, makes me want to buy the unlabelled "non-organic" alternative right next to it.
Squid Lips
Squid Lips
WA
708 posts
WA, 708 posts
1 Sep 2009 5:51pm
Pandemic
easty
easty
TAS
2213 posts
TAS, 2213 posts
1 Sep 2009 8:10pm
"99% Fat Free"

- but 80% sugar!

"100% No Added Sugar"

- but 80% fat!
drift
drift
VIC
737 posts
VIC, 737 posts
2 Sep 2009 9:21am
We invented a word "innovacity" which is your capacity to innovate and put it out in a video we were working on. we also dropped it during a few meetings and interviews.
Sure enough, it recently appeared in a General Manager's monthly presentation!
sausage
sausage
QLD
4874 posts
QLD, 4874 posts
2 Sep 2009 9:51am
Not so much buzzwords, but more the spiel.

"S-Type chassis, Carve suspension, iSonic engine - it’s the freeride of the future...."

"IMPOSSIBLE ENGINEERING"
Mark _australia
Mark _australia
WA
23651 posts
WA, 23651 posts
2 Sep 2009 9:21am
I agree with 'organic' and 'chemical free' geez they sh!t me. All vegies are organic.... all cows are organic etc etc.
Water is a chemical

What really irks me, and in the shower too.... which is not good, is the bvllsh!tfarken ingredients on the ladies' shampoo and similar products. Aloe and peach kernel extract. Moon flower extract. Milk of all things!
Read the ingredients and they are all the same .... I guess half an avocado seed in 10,000 lites of shampoo makes a difference to the manageability of my 'fly away hair'
Women will fall for anything.
And you can't buy anything else now, it seems. I just want shampoo that cleans my hair with no ****y smell or "essence of jojoba bean and cinnamon leaf".

oh yeah and one that is extra slippery for those times i'm not angry in the shower
GalahOnTheBay
GalahOnTheBay
NSW
4188 posts
NSW, 4188 posts
2 Sep 2009 3:11pm
Anything on tv referred to as "must see"
pweedas
pweedas
WA
4642 posts
WA, 4642 posts
2 Sep 2009 1:53pm
I think you should "take it onboard",.. "in the spirit of congeniality" , "put it all behind you" and "move forward on this".
Not that I would ever revert to cliches.
Sailhack
Sailhack
VIC
5000 posts
VIC, 5000 posts
2 Sep 2009 4:14pm
'oldschool' bugs me! what's school got to do with anything that is mentioned with that?
like "that move is soooooo oldschool!" no it's not, it's just been done before today!

from another thread "irrepressible" - I like it, haven't heard it since the good ol' 'monkey' days, but I'm going to use it some more @work and see if it catches on.

One more...we had a word we used alot a few years back that still cracks me up - SALUBRIOUS! pretty much described everything!

Sailhack
Sailhack
VIC
5000 posts
VIC, 5000 posts
2 Sep 2009 4:16pm
"we've got all the right ingredients...now we just need to work on the recipe!" A cliche I know, but still hear it often!
Herry
Herry
130 posts
130 posts
2 Sep 2009 6:26pm
Yeah, I'm only in my early 30s and things that were around when I was a young Herry are now "oldschool". Oh, and "retro".

basically anything Kevin Rudd makes up annoys the bejeebies out of me
easty
easty
TAS
2213 posts
TAS, 2213 posts
2 Sep 2009 8:47pm
harvey norman
why so loud?
Mark _australia
Mark _australia
WA
23651 posts
WA, 23651 posts
2 Sep 2009 8:12pm
Lugshoorious

there is no f'ing "G" in it
cisco
cisco
QLD
12365 posts
QLD, 12365 posts
3 Sep 2009 1:40am
"For a limited time only at....." An ancient but still working marketing tool based on the principle that "The fear of loss is greater than the will to gain."

One of the worst has to be that ad for the psychic expo where the silly bitch says "Fantabulous, see you at the expo!!" To make it worse she has got her daughter saying it and apparently her grand daughter too. WGAS?? (who gives a s**t.)
ka43
ka43
NSW
3101 posts
NSW, 3101 posts
3 Sep 2009 9:47am
"New and Improved"

How the f*** can it be improved if it's new?????????
Please explain??
FormulaNova
FormulaNova
WA
15100 posts
WA, 15100 posts
3 Sep 2009 8:24am
cisco said...

"For a limited time only at....." An ancient but still working marketing tool based on the principle that "The fear of loss is greater than the will to gain."

One of the worst has to be that ad for the psychic expo where the silly bitch says "Fantabulous, see you at the expo!!" To make it worse she has got her daughter saying it and apparently her grand daughter too. WGAS?? (who gives a s**t.)


They have to advertise a psychic expo? I wouldn't go just on principle!
GalahOnTheBay
GalahOnTheBay
NSW
4188 posts
NSW, 4188 posts
3 Sep 2009 10:59am
FormulaNova said...

They have to advertise a psychic expo? I wouldn't go just on principle!


One of the things I could never work out is why all the psychics aren't millionaires. Oh wait... I get it...
getfunky
getfunky
WA
4485 posts
WA, 4485 posts
3 Sep 2009 5:41pm
Anytime I hear 'stake holders' mentioned I know there is a stinking pile of management double-speak about to follow - that the numbnuts doin the talking barely pretends to understand as we all know he/she is plain full of BS!

Hard to get that stuff offya shoes.


'Totally new recipe'

What - there isn't a single common ingredient to the previous incarnation??
No doubt it is now made in an even dodgier Cantonese factory where 'standards' is the rule stating how long the employees have to stand by the 1950s machinery they are operating and ignoring the odd human digit/faeces goin past.
Jason78
Jason78
WA
28 posts
WA, 28 posts
4 Sep 2009 3:53pm
" We are unbelievably overstocked and the boss says its alllllllll gotta go at never to be repeated prices "

Fair chance the rug is gonna be on sale next month aswell.
GypsyDrifter
GypsyDrifter
WA
2371 posts
WA, 2371 posts
4 Sep 2009 4:33pm
"Segway" The Segway people mover by dean Kamen Fine.!!!

and others for the "new and improved" version.


But not the use in the English language
GalahOnTheBay
GalahOnTheBay
NSW
4188 posts
NSW, 4188 posts
4 Sep 2009 9:27pm
Jason78 said...

" We are unbelievably overstocked and the boss says its alllllllll gotta go at never to be repeated prices "


Ugh - that reminds me - those damned shouty ads on tv. Oh how I hate them. Thank goodness for mute buttons.

Here's some Gruen gold (warning contains 3 shouty ads):

Richiefish
Richiefish
QLD
5612 posts
QLD, 5612 posts
4 Sep 2009 10:06pm
on the morning show advertorials they do a sound effect of chimes when they mention the price or the huge savings.....
GypsyDrifter
GypsyDrifter
WA
2371 posts
WA, 2371 posts
5 Sep 2009 12:32am
Richiefish said...

on the morning show advertorials they do a sound effect of chimes when they mention the price or the huge savings.....


An add on the radio starts with the sound of a text message coming in..and then the same sound all the way through the add...
Yes you certainly listen at the beginning of it, as it sounds like you have an incoming text message!.....but by the end you are just Bl@@dy annoyed..and hey I can't even remember the add..so that really worked
Greenfinger
Greenfinger
WA
239 posts
WA, 239 posts
5 Sep 2009 4:42am
Trade connect BEEP BEEP trade connect BEEP BEEP
Bloody text thing worked on me
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