Haircut said...the following is a general retailer qustion and not necessarily windsurfing - but - what ever happened to 30%-ish markup on a store's buy price (ala cost price or wholesale price) being the socially accepted markup? (i was involved in sales from 1990-2000 and 30% markup was typical)
it seemed to go from 30% to 100% or more in such a very short time

did retailers like hardly normals bring their demise upon themselves?
i'm glad we have a sensible local windsurfing store with sensible pricing on the GC

As a rough approximation retail mark-up is around 100%. That doesn't mean the retailer is making 50% profit on a sales item.
As an equally rough approximation overheads costs are 35% (increase that many times for small retailers with labour, rent, advertising etc, and reduce it many times for internet based on-sellers with no stock, no stores, no inventory, no scruples) and taxes are 5%.
So - retailer pays wholesaler $100. Sells for $200. Overheads costs are $200 x 35% = $70. Taxes at 30% of profits = $10. Gross profit, after tax = $200 - $100-$70-$10 = $ 20, or 10% of revenue
As another equally rough approximation a business that makes 5 to 10% profit on revenue is fairly average.
Anyone makes less they go broke, any one makes more then other people enter the market, create competition and the capitalist system balances out
(unless the Government enters the market and introduces false markets like massive and unsustainable rebates in one tiny segment, additional taxes on only select entities, grants to individuals on an unequal basis, guarantee to support one company if its loans go bad, but not another etc. etc, but they then usually get voted out and the capitalist system balances out.)