NR said...
From their website
"No middlemen. No wheeler-dealers. With us, you talk directly to the people who know everything there is to know about your new bike. The guys who designed, refined, and even built! If you've got a question, we'll have the answer. Just ask one of our experts. "
How come for bikes, its no middlemen approach, but for windsurf gear, its essential they use distributers + shops? I guess volumes of sales is a big factor.
NR, take a look at Pacific Brands, they import/own the brands of a number of bikes/bike clothing brands that are then sold at the retailers.