It's normal for the manufacturers to start displaying the gear to the distributors at this time of year at the various manufacturer sales conferences.
It has to be done this early so as they can make the decisions about what they will be ordering so that the gear can be on their shelves (in Australia)for the summer season.
These boards and sails aren't sitting in a big warehouse, they are made to order once the distributors (shops) work out how far across the line the are going to put their nuts trying to guess what the market will want this year.
It should be noted that payment for these new toys is generally done at time of receipt into the shop or before, it is highly unlikely that any shops would work on consignment stock.
If your current gear is good and serviceable there is no
need to go out and replace your kit for the latest go faster stripes you don't have to.
However this may not negate your
want of new toys, that requires strong will power when entering your respective den of vice

to only leave with just the bit of downhaul rope you originally wanted.
Just remember there is nothing wrong with 2010 gear @ 70% of RRP just the different go faster stripes

Hmmmm must remember downhaul rope