This sounds like an excellent opportunity for the enterprising!!!!
How about a bunch of cashed up Seabreezers (if there is such an animal) get together, buy the rights to the brand name and the moulds for the "soul"

of the shoe for a pittance, go into manufacture and offer Laurie advertising rights for free.
We could also offer "Ken's Plumbing/Plumbing Plus", for a limited time only, exclusive in store stocking rights.
I reckon there is a motza to be made here. Better than selling crack or meth.