@djdojoThat would certainly be entertaining, but only attract the lil' Seabreeze community and therefore not yield magnificent financial results - and that's what we are ultimately after.
I would rather follow a vision like that:
Start with a youtube channel. Ideal medium for a low cost grassroots approach.
Do a video blog with the "weekly insights of the philosophical kiteboarder", where you blab about spiritual aspects of riding toeside, how kiting changed you from a felon to mother Teresa, and how the kiteboarding community could represent a better society with peace, tolerance, rainbows and unicorns. At least as long as the wind is good.
After reaching a critical mass, you would be invited to conferences where you educate important business people about "work-life balance". They go crazy for some buzzwords and pay heaps.
Along the way you could obtain a certification as the "old wise safety man", which qualifies you to lecture about safety aspects ("launch that SLE unhooked") on kitelife tv or some mags.
Does that sound like a career path?

For the record I don't smoke, just bored at uni. I would immediately cancel my studies if I could become ya manager.