Mark _australia said...
^^^ Total unabridled bullsh!t. White man feeds savages tec? YOU have imposed that interpretation.
I have imposed nothing (called it: "somehow condescending") but was showing one way it might be understood by someone with a heighten sensitivity to these issues, you are not part of the targeted group...
If the ad was a noisy white crowd, with one black fan in the middle, and he gave them chicken, beer or a piece of bloody bubblegum to shut them up, would it be racist????
Would you be offended by such subtext and cliche being used for commercial purpose then, white cliches? Should you be silenced by anything at all because you are enjoying yourself and showing it by supporting your fellow countrymen?
Would it mean all white people like chicken, or are alcoholics, or like pink soft things? No
No but it would reinforce/create a cliche that makes you consider people differences before their humanity. Subtext and cliches are perverse and deal with our sub-conscience, associations we make without realizing and creates a pattern encouraging discrimination.
The whole idea of the ad is it needs to be clear that he is surrounded by an opposing team's supporters. If it was the english team it may not be so obvious. (DUH!)
But they did not do that, they choose to represent a certain targeted ethnic group despite the fact the WC is in Sri-Lanka... it's not a coincidence: it's an editorial choice, not innocent by any means and serves the purpose of sub-conscience image association.
But considering MOST of the teams we play cricket against are DARKER than us then it fits.
So yeah why did they choose to focus on this? the ad makers made a choice...
But it must be racist cos it has darker people in it??? I think not, FFS 90% of the planet is darker than us in Australia.
I'm not saying you or anyone is, there are very few active racist people in reality. It's mostly ignorance and fear of something different and poor choice of words that create this impression.
Being balanced about your first paragraph - do you think the many intelligent people living in the southern states of the USA like being portrayed in every single ad, movie and TV show, as retarded buck toothed yokels with confederate flags on their jacked up F-trucks ???
Door swings both ways man.
This is really a USA issue here, it's quite hard to understand from the outside but the fried chicken thingy is really quite a prominent cliche that is very rude there. I agree with you southerners in the USA do not like being portrayed like that and they find it very offensive too... So the cliche goes beyond race but it remains harmful and unwelcome, when it's directed at one ethnic group it becomes targeted: hence wrong.
I hope we can continue to exchange ideas in a civilized manner.