MProject04 said..
Huge transition this is. So first you fire all the talented people only to have to hire and build the whole thing in the other side of the world. Because you didn't believe in remote working / virtual meetings etc. I'm based in Europe and regularly work with Pacific counterparts. Yes the time diff is big but not insurmountable.
They just ditched the NZ / Auckland yachting / sports maritime innovation hub sphere, where they enjoyed great conditions waves etc plus local competition (Axis, Armstrong) to go and sit in offices in Katwijk, Netherlands.
And then they will move product development and testing to where? Again to another wind/wavy hotspot like South Africa? Tarifa? Portugal?
What a massive undertaking
Yes, huge! Something similar happened with NAISH when Robby sold the company. The headquarters is now in the Netherlands, but the development is still happening in Hawaii. However, with North development gone, management gone, team riders mostly gone and only a few riders in the Formula Wing Foil Racing class.
