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What is going on with North?

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Created by nimo1972 Saturday, 17 Jan 2026
nimo1972
103 posts
Saturday , 17 Jan 2026 3:49AM
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I love the North stuff even though the supply has always been challenging here in the uk.
the stuff is all good and good value for what you get.
their website now only shows previous years equipment and has the feel of a brand on its last legs.
any one know anything?
I think it will be a shame if they disappear

larsdegroot
167 posts
Saturday , 17 Jan 2026 5:12AM
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Looks like a big reorganisation is happening. Mike Raper is leaving as brand director unfortunately. Maybe Ulli can add something about whats going on exactly.

Shlogger
524 posts
Saturday , 17 Jan 2026 6:36AM
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The article I read says the 26/27 product is complete and will start flowing out March/April. Sounds like it was a good handoff.

WingyDingy
4 posts
Saturday , 17 Jan 2026 5:43PM
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I've heard that whole the product team in New Zealand has already been let go, so maybe Uli is gone too. Looking on the North Actionsport site there are lots of job vacancies, which I hope they have filled if the old team are gone already or there could be issues.

eppo
WA, 9734 posts
Saturday , 17 Jan 2026 6:38PM
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but good is the sonar ?

MrFish
197 posts
Monday , 19 Jan 2026 3:25AM
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Select to expand quote
WingyDingy said..
I've heard that whole the product team in New Zealand has already been let go, so maybe Uli is gone too. Looking on the North Actionsport site there are lots of job vacancies, which I hope they have filled if the old team are gone already or there could be issues.


Yes I heard they shut the New Zealand office and offered job positions in the Netherlands, which nobody took up !!
Looks like the company is being run by accountants now so is probably going to die a death of zero innovation and cost cutting designs !

excav8ter
575 posts
Monday , 19 Jan 2026 5:22AM
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MrFish said..


WingyDingy said..
I've heard that whole the product team in New Zealand has already been let go, so maybe Uli is gone too. Looking on the North Actionsport site there are lots of job vacancies, which I hope they have filled if the old team are gone already or there could be issues.




Yes I heard they shut the New Zealand office and offered job positions in the Netherlands, which nobody took up !!
Looks like the company is being run by accountants now so is probably going to die a death of zero innovation and cost cutting designs !



That would be too bad. I almost switched to North foils last fall. Ended up trying a Code S foil. Loved it and went that route.

tvesurf
37 posts
3 hours ago , 20 Jan 2026 4:28PM
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MrFish said..

WingyDingy said..
I've heard that whole the product team in New Zealand has already been let go, so maybe Uli is gone too. Looking on the North Actionsport site there are lots of job vacancies, which I hope they have filled if the old team are gone already or there could be issues.



Yes I heard they shut the New Zealand office and offered job positions in the Netherlands, which nobody took up !!
Looks like the company is being run by accountants now so is probably going to die a death of zero innovation and cost cutting designs !


A quick google search shows that they're only looking for graphical designers mostly. But ill give you an A+ for drama!



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"What is going on with North?" started by nimo1972