BennyB12 said..
. I guess riding with the wind is more efficient with a kite because you can generate power by diving or looping.
....
No, we can go faster / more efficiently downwind also, and your sining the kite is same as us pumping a sail (albeit much more physical for us.)
So going downwind is not more efficient for kiters... it is simply
(1) because of the wakestyle trick roots, where waveriding was being dragged down the wave, so it was just easier to do that
(2) laziness - easier to just go with the flow than work hard upwind and wait your turn for every.single.wave.ride
(3) less gear so 5 people and gear in a hatchback for the ride back upwind is do-able