Al G said..
Edsel got it's name from Edsel Ford Henry's son, the only recognised child Henry Ford had apparently!...
Yes, apparently when Ford became a public company, no longer wholly owned by the Ford Family, they decided to introduce a new marque. Much like Buick did in 1929 with the Marquette. The Edsel was aimed at taking the place of the Lincoln, which was moved from competing with Cadillac to supposedly a top of the line car. The Edsel was the Lincoln's replacement aimed at the Cadillac, Buick and De Soto. All three were seen as slightly higher in quality and appointments than the Chev, and some Chryslers.
Funny thing was, Henry didn't want them to call it Edsel. He petitioned against it, but was outvoted in the boardroom.
I always remember that line from Peggy Sue Got Married.... "You bought an Edsel?"
Oh, Base model of the Nash Rambler was the "Deliveryman" 2 door wagon, what an original name......