where in the world are we

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laceys lane
laceys lane
QLD
19804 posts
QLD, 19804 posts
14 Sep 2010 6:32pm
australia in regards to the international sup scene. those that know or have been os recently.
all aspects- sales, marketing,talent, surfing, racing etc
cheers
paul.j
paul.j
QLD
3378 posts
QLD, 3378 posts
14 Sep 2010 6:57pm
I'll write my thoughts on this tomorrow but it will be interesting to see what people think!!!! What about you mark what are your thoughts on where we stand on all this??
Jacko
laceys lane
laceys lane
QLD
19804 posts
QLD, 19804 posts
14 Sep 2010 7:15pm
paul.j said...

I'll write my thoughts on this tomorrow but it will be interesting to see what people think!!!! What about you mark what are your thoughts on where we stand on all this??
Jacko


i would like to think we are in there somewhere or going to be in the picture in the future. australia has a hi ratio of ocean users, but a fair few of those numbers would be shortboarders. i think a lot more of those guys could branch out and diversify more. the clubbie culture is strong too,but does that mean aussies will rate world wide.as for sales and market etc- i'm just wondering where the big wig sup makers see us

i haven't been overseas with the sups bit yet, so hence the question.
does anybody know about us downunder
cheers
Ted the Kiwi
Ted the Kiwi
NSW
14256 posts
NSW, 14256 posts
14 Sep 2010 7:21pm
well for my 2 cents worth some of the people I have seen around the traps and on youtube clips pasted here I would say that from a surfing perspective there are a few people here that are right up there with the best I have seen else where without a doubt.

As far as sales go I am not sure but anecdotol evidence I have seen would indicate that whilst SUP is growing here rapidly (there were 12 SUPs out at Manly at 6am the other day) its has a long way to go to catch up with the numbers that I saw in California last month. I am sure that some of the sponsors of this site would be able to give us a basic idea without giving too much away re % increases in volumes they have been selling etc. I reckon that would be interesting eg: Sold 50% more this yr than the previous 12mths etc

Racing perspective - limited - my gf went in a race a few months back and she was the only girl and there were 6 blokes from memory - 2 of them drove up from Canberra. So I am not really sure abt that. There is a race here this weekend which may provide a better estimate - although the surf will be cranking which may affect things! So if you compare my limited knowledge re what I have seen posted here re Hawaii then we are a long long long way behind - not in the talent but in the numbers.


hilly
hilly
WA
8121 posts
WA, 8121 posts
14 Sep 2010 5:34pm
Have go agree Ted numbers wise we would be miles behind. The whole race scene is non existent in WA. Surf numbers are small and mainly guys coming from windsurfing or kiting. No young guys at all.
laceys lane
laceys lane
QLD
19804 posts
QLD, 19804 posts
14 Sep 2010 7:42pm
hilly said...

Have go agree Ted numbers wise we would be miles behind. The whole race scene is non existent in WA. Surf numbers are small and mainly guys coming from windsurfing or kiting. No young guys at all.


hilly, starting to see some younger crew around, but yeah, there needs to be more. the problem is they see it as something you do when your older and need something different to do. when i was a kid, nothing exist much outside surfing my 6'1 board. mind you with the shocking run of surf we are having at the goldie, i'm seeing novice suppers in droves at the moment
cheers
Piros
Piros
QLD
7296 posts
QLD, 7296 posts
14 Sep 2010 7:58pm
Good Topic:

Having just got back from a family 2 week holiday in Hawaii under a month ago , I was really surprised at the small amount of Sups I saw out on the water (Waikiki) and the shops over there were predominately selling larger boards.

My 8-7 really attracted attention...not wow I want one of those but why , I only saw a handful of boards under 9 feet.I had to explain that 90% of my surfing back home is on beach breaks and that's how our boards have developed to suit those conditions.The race scene over there is great and is really growing just like it is here.

Custom wise I think the Aussies have the edge but in saying that the new Naish range is filling that gap. PSH have a great comp range as well they can see where it's going and even Coreban is releasing the Nitro 8-5.(yes there are others this is just to make a point).

All the major producers are supplying there boards now with 5 fin set ups , another sign they are catering to the demand , that's a big step.

We are a big country with not many people compared to the states and high transport costs but we can't be ignored as the boundary of Sups gets pushed everyday here .If they want proof just look at the bucket chucking home made videos on this site best you find in the world , sure there is some major production bonanzas with pros on mechanical waves but I'm yet to see a punter video to equal Dogman & Goatman ect from overseas.

My 2 Bobs

Rob



teatrea
teatrea
QLD
4177 posts
QLD, 4177 posts
14 Sep 2010 8:06pm
As far as numbers Australia is a very small fish in a big pond population wise , so you would expect boards overseas as far as outright sales go to smash us.The downwind racing side of things we are obviouslwy way behind in participation stakes.I think the bop style races are where the numbers would be , and i personally would like to see more of those , rather than tagging along with the Oc crew.(i know that neccessary at the moment).The bop style format opens the sport up to far more people and is spectator friendly too , i rekon short sprint races could aslo be popular.

Getting younger people involved would aslo be a key , but im sure the participation rate would explode if races attracted good prize money.Bop races in decent surf would be great to watch and may attract t.v coverage too.

As far as talent goes we are at the top of the pile as far as i can tell in both surfing and racing.
62mac
62mac
WA
24860 posts
WA, 24860 posts
14 Sep 2010 6:16pm
Ok Lacey this is my take on it.

Racing,I would say we are behind due to this discipline being relativity new and the sheer lack of numbers and organized racers. On the upside, this will soon turn around in a couple of years once the above increases.

Surfing,We are right up there,after watching all the local and overseas videos posted.
We have some outstanding SUP surfers and that's just the ones we see on this site!

Retail/Service,I can only speak from my personal experiences! and I must say the level of service provided is outstanding.I've been surfing for yonks and only buy from the same store for this reason and in my limited SUP purchasing I feel the same.

To answer your question,we are going to be a force real soon!
Oh yes, we are in Australia Lacey,was that the question
laceys lane
laceys lane
QLD
19804 posts
QLD, 19804 posts
14 Sep 2010 8:33pm
teatrea said...

As far as numbers Australia is a very small fish in a big pond population wise , so you would expect boards overseas as far as outright sales go to smash us.The downwind racing side of things we are obviouslwy way behind in participation stakes.I think the bop style races are where the numbers would be , and i personally would like to see more of those , rather than tagging along with the Oc crew.(i know that neccessary at the moment).The bop style format opens the sport up to far more people and is spectator friendly too , i rekon short sprint races could aslo be popular.

Getting younger people involved would aslo be a key , but im sure the participation rate would explode if races attracted good prize money.Bop races in decent surf would be great to watch and may attract t.v coverage too.

As far as talent goes we are at the top of the pile as far as i can tell in both surfing and racing.


i'll would go with that youth and bop- that's the future in australia.
some people might'n like it, but if the clubbies get the scent- look out
cheers
ps don't know about other areas, but there is a pretty strong crew of paddlers going to the us bop from the goldie, if they do well, that might get australia a bit more on the scale of things
hilly
hilly
WA
8121 posts
WA, 8121 posts
14 Sep 2010 6:37pm
In WA downwinding should be huge. It is weird that very few are interested as we have some of the most consistent winds in the world.

Kiting seems to be picking up the most numbers here it has taken over from windsurfing and appeals to the younger crew. Need a few more bans
PT SUP
PT SUP
117 posts
117 posts
14 Sep 2010 6:45pm

I got some stats sent to me from Stand Up Paddle Surfing Mag ,deleted it after I read it ,but from memory the hits on their web site where counted over the last 12 months as an indicator to interest in SUP

USA 150,000
AUS 8,000
Can 8,000
and so on

If you were selling a mass produced product from China you wouldn't waste the time packing a container load to sell in OZ
CMC
CMC
QLD
3954 posts
CMC CMC
QLD, 3954 posts
14 Sep 2010 8:56pm
We are a small population but the percentage of coastal dwellers and active ocean participants per capita is fairly relative to many other countries.

I know from sales figures that Australia as a surfing market is not to be sniffed at. What has perhaps skewed this a little is the fact that people in the mid west of USA are paddling SUP on rivers and lakes. This is a market that has never really been tapped by the hardware suppliers for obvious reasons. Middle Europe etc has the same thing. Perhaps this is why the Kite and Sail companies have done well in the market place, dare I say not based on outstanding product but as they were the most established suppliers already in these market places.

Our surfing standards would have to be as good or even leading the way in small, bumpy Aussie type conditions. Big stuff, different story..... for now.

Racing, it's in its infancy really isn't it? Will it grow? That will depend upon how the powers that be handle it moving forwards. BOP has to happen in Australia.

The clubbies getting a sniff, most of the bigger names in Aussie ocean paddling are from the clubby background. It's funny, I grew up thinking they were all dorks, now I wish I was a clubby when I was young!
CMC
CMC
QLD
3954 posts
CMC CMC
QLD, 3954 posts
14 Sep 2010 8:58pm
PT SUP said...


I got some stats sent to me from Stand Up Paddle Surfing Mag ,deleted it after I read it ,but from memory the hits on their web site where counted over the last 12 months as an indicator to interest in SUP

USA 150,000
AUS 8,000
Can 8,000
and so on

If you were selling a mass produced product from China you wouldn't waste the time packing a container load to sell in OZ


They revised these figures as they were incorrect as per the press release. Really though how many people here regularly check that site?? Laurie could give you better numbers on registered users and active posters etc from this site.
Piros
Piros
QLD
7296 posts
QLD, 7296 posts
14 Sep 2010 9:17pm
PT SUP said...


I got some stats sent to me from Stand Up Paddle Surfing Mag ,deleted it after I read it ,but from memory the hits on their web site where counted over the last 12 months as an indicator to interest in SUP

USA 150,000
AUS 8,000
Can 8,000
and so on

If you were selling a mass produced product from China you wouldn't waste the time packing a container load to sell in OZ


We all love numbers & stats what about these: Last year the Battle of the paddle was won by an Australian Jamie Mitchell on a board made on the Gold Coast this year another Australian Travis Grant came second on another Gold Coast built board , how many places did we get in this years Molakai sup race by people from this site HEAPS we might be only represent less than 10% of total sales but with our races and surfers we are way way above that.

Would be very interesting if the BOP or the world Sup surfing where held here I reckon very few trophies would leave the country.

Yes I am poking the tiger.

Rob

Marvin
Marvin
WA
725 posts
WA, 725 posts
14 Sep 2010 7:21pm
hilly said...

In WA downwinding should be huge. It is weird that very few are interested as we have some of the most consistent winds in the world.

Kiting seems to be picking up the most numbers here it has taken over from windsurfing and appeals to the younger crew. Need a few more bans


I love my SUB but only when its <10 knots.

When that seabreeze kicks in (and it did today), its time to down paddle and hoist the sail. Yewww. Just love skimming across that sparkly azure at speed.

Downwinding? What a hassle - car shuffling - no speed - I'm sure its fun but IMHO, why bother when you can adrenalin surge on the wings of the wind?
hilly
hilly
WA
8121 posts
WA, 8121 posts
14 Sep 2010 7:26pm
Marvin said...

hilly said...

In WA downwinding should be huge. It is weird that very few are interested as we have some of the most consistent winds in the world.

Kiting seems to be picking up the most numbers here it has taken over from windsurfing and appeals to the younger crew. Need a few more bans


I love my SUB but only when its <10 knots.

When that seabreeze kicks in (and it did today), its time to down paddle and hoist the sail. Yewww. Just love skimming across that sparkly azure at speed.

Downwinding? What a hassle - car shuffling - no speed - I'm sure its fun but IMHO, why bother when you can adrenalin surge on the wings of the wind?


Car shuffle is half the fun with a few beers afterwards, being doing downwinders for years on kites find paddleboarding a better workout as kiting is really sedentary. Will still kite if the swell and banks are good.
laceys lane
laceys lane
QLD
19804 posts
QLD, 19804 posts
14 Sep 2010 9:27pm
Piros said...

PT SUP said...


I got some stats sent to me from Stand Up Paddle Surfing Mag ,deleted it after I read it ,but from memory the hits on their web site where counted over the last 12 months as an indicator to interest in SUP

USA 150,000
AUS 8,000
Can 8,000
and so on

If you were selling a mass produced product from China you wouldn't waste the time packing a container load to sell in OZ


We all love numbers & stats what about these: Last year the Battle of the paddle was won by an Australian Jamie Mitchell on a board made on the Gold Coast this year another Australian Travis Grant came second on another Gold Coast built board , how many places did we get in this years Molakai sup race by people from this site HEAPS we might be only represent less than 10% of total sales but with our races and surfers we are way way above that.

Would be very interesting if the BOP or the world Sup surfing where held here I reckon very trophies would leave the country.

Yes I am poking the tiger.

Rob




imagine a international bop at say the goldie.there would be all sorts of elite paddlers from all sorts of walks of life fronting up for that one.
hell, thats all it needs -a BIG EVENT
hilly
hilly
WA
8121 posts
WA, 8121 posts
14 Sep 2010 8:06pm
laceys lane said...
thats all it needs -a BIG EVENT


Thats it look where surfing went from the stubbies
Tryfan
Tryfan
QLD
256 posts
QLD, 256 posts
14 Sep 2010 10:28pm



This is the race course we have planned for the Kirra Surfstock Festival in November, BOP style around Kirra point, maximum exposure for spectators, who will be able to watch the whole race from Kirra Point or Kirra Hill. Feel free to get behind it, the more sponsors we get, the more prizes, the better the race.

Scotty
Piros
Piros
QLD
7296 posts
QLD, 7296 posts
14 Sep 2010 10:37pm
Fantastic Scotty , I'll back this I'm in for sponsorship

Rob
laceys lane
laceys lane
QLD
19804 posts
QLD, 19804 posts
14 Sep 2010 10:41pm
Tryfan said...




This is the race course we have planned for the Kirra Surfstock Festival in November, BOP style around Kirra point, maximum exposure for spectators, who will be able to watch the whole race from Kirra Point or Kirra Hill. Feel free to get behind it, the more sponsors we get, the more prizes, the better the race.

Scotty



good one scotty. you've been keeping that one under your hat
akhawk
akhawk
WA
1085 posts
WA, 1085 posts
14 Sep 2010 8:46pm
hilly said...

In WA downwinding should be huge. It is weird that very few are interested as we have some of the most consistent winds in the world.

Kiting seems to be picking up the most numbers here it has taken over from windsurfing and appeals to the younger crew. Need a few more bans


I reckon it will take off Hilly. Perhaps just a little longer than it will on the east coast. If you look at the rotto race in 2009 the only blokes were locals on boards no bigger than 12'6" cruisers. Within a year we had paddlers from all over Australia bringing over unlimited down wind boards. Give it another year and I reckon more locals will get into which will hopefully bring more unlimited boards into the state also increasing the 2nd hand market.
Tryfan
Tryfan
QLD
256 posts
QLD, 256 posts
14 Sep 2010 11:06pm
Piros said...

Fantastic Scotty , I'll back this I'm in for sponsorship

Rob


Good stuff mate, looking at a SUP expo to go with it including demos, gear, etc
Ted the Kiwi
Ted the Kiwi
NSW
14256 posts
NSW, 14256 posts
15 Sep 2010 8:16am
"Getting younger people involved would aslo be a key , but im sure the participation rate would explode if races attracted good prize money.Bop races in decent surf would be great to watch and may attract t.v coverage too."

I think one of the main issues re the uptake (especially with the younger crew) is the cost. Lots of younger people ask me in the surf how much the gear costs and their eyes just roll over when you start with a paddle at $500. Then they get to the board and I tell them I got it secondhand for $1.400 and they freak.

I know for myself that I would love to have 3 boards but cost wise I prohibited for the moment in obtaining the rest. Surfboard wise its cheap to have 4 or 5 boards.

Lets hope its like all new electronic inventions ie: Plamsa, ipods, laptops, hard drives etc and the costs fall rapidly in the next few yrs.......I do not think this will be the case though!!!!
CMC
CMC
QLD
3954 posts
CMC CMC
QLD, 3954 posts
15 Sep 2010 8:46am
Ted the Kiwi said...

"Getting younger people involved would aslo be a key , but im sure the participation rate would explode if races attracted good prize money.Bop races in decent surf would be great to watch and may attract t.v coverage too."

I think one of the main issues re the uptake (especially with the younger crew) is the cost. Lots of younger people ask me in the surf how much the gear costs and their eyes just roll over when you start with a paddle at $500. Then they get to the board and I tell them I got it secondhand for $1.400 and they freak.

I know for myself that I would love to have 3 boards but cost wise I prohibited for the moment in obtaining the rest. Surfboard wise its cheap to have 4 or 5 boards.

Lets hope its like all new electronic inventions ie: Plamsa, ipods, laptops, hard drives etc and the costs fall rapidly in the next few yrs.......I do not think this will be the case though!!!!


This may be difficult to achieve when you consider the foam alone for say a 10' can be over $350. Then machine profile it, shape it, laminate, sand, filler, fins, sand, wetrub art if you like. Profit margins are pretty small. The only real way it gets cheaper is if the people working on the boards do not eat. The retailer needs to keep their doors open as well.

Shortboard shapers here in Australia have been accustomed to making $50 a board for a while but it can be viable (kind of) if you make enough of them, rounded square 6'2's are relatively easy to produce and you can make a lot of them. If you wholesale them then wait 90 days to get your $50 margin while you have paid your staff months ago. Great business eh, wanna get into it???

SUP's are much slower to produce so to be viable at all they need to be at a decent price.

I have always thought about it like this: People do not blink about $300 for a pair of $3 to make mass produced Nike runners or the like but mention $1500 for something made custom for you by hand in Australia as a one off and they start to freak about the price. These people need a tour of a surfboard factory!

Jumping down from my soap box and back to the thread, how much fun does Scotties race look? Great work Scotty! Think big time with this mate. Look to your suppliers and outside, if you can get the support this could be huge. Anything I can do to help let me know......
Tux
Tux
VIC
3829 posts
Tux Tux
VIC, 3829 posts
15 Sep 2010 4:07pm
Race coures looks sick...imagine the carnage if theres a cyclone lurking of the coast.........
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