I street SUP as well, and found everyone that I pass either wants to have a crack or asks where I got the gear from.
The only people who say anything negative are those heros in cars and they usually yell it at as there going about 80 clicks in the other direction. (I imagine husq2100 to be one one them)
Funny how no one has the courage to say it to your face out n about when your carrying a big stick