latman said...
In the EU I think the place of origin is where the most value is added .
eg In the bicycle game an Italian spray painters wages are worth more than an asian built frame so its "italian" made
Actually, it is the place where the product is finally assembled from parts. Some brands are honest enough to be more precise (the oven I bought yesterday states "made in Sweden from parts from China"). But Bic has always made all its molded surf/surfboards in its Brittany plant, except for the ones made in traditional EPS + hand-glassed epoxy+glass ones.
The 9' Bic prone longboard is a killer design, especially since the shaper was a one of the greatest French shapers, Gerard Dabbadie.