Full print ad in American Surf Magazine Feb '11 issue. Ad for boardshorts shows a shortboarder doing an aerial over a SUP surfer, landing on and obliterating/killing the sup surfer.
What's with that?
Would of thought there would be enough hate in the lineups already without advertising more violence
Hopefully the impressionable groms have enough brains to know that this isn't cool

HHHMMMM pretty silly considering Rusty are in the SUP market now to, well that may not be for too long with Ad's like that anyway.

XX

I thought the Ad was kinda funny.

Not so sure what all of the fuss is about. The fun has always outweighed the fact that people thought SUP was kinda gay and like giving up on surfing a long time ago. Like it or not, a lot of people still think this way. My own friends still give me crap about it even.

If you're overly concerned with what people think about you riding a SUP best take up a 'cool' sport. It's too crowded anyway.

cant everyone just get along

It reminds of the old "Captain Good Vibes" Style of humour , as an Ad it has done it's job the word Rusty is on all the forums at the moment.I don't take it personally it's just water off a ducks back to me but it does nothing for the surf community as a whole.

Some of you guy's need to HTFU, take it for what it is,an advert and don't take it to heart.

62mac said...

Some of you guy's need to HTFU, take it for what it is,an advert and don't take it to heart.

Yeah, but the incorrigible groms don't need any more encouragement !!


(en.wiktionary.org/wiki/incorrigible)

Pretty funny i think. Just as it makes corporate sense to market products to people who love SUPing so too does it make sense to market to the even bigger segment of people who hate them or at least find that sort of cartoon funny.

billboard said...

Theres not enough sup-love in the world I reckon

I'm gunna take my protest one step further and boycott boardshorts !!! Can just see it now - billboard in his tangerine speedos on his crazy plum purple suplove then you will all have something to whinge about.

Please nooooooooooooooooooooooooooooooooo

I agree with mac HTFU, jeepers its a cartoon ffs!! Lobes you need a hug mate I think

Agree with DTM. Can't say I've seen too much of it Melbourne (kooks paddling for everything that looks like a wave in a crowded lineup), but I did see exactly what DTM was talking about on a recent trip to Sydney.

I think maybe, people here in Melbourne tend to be a little friendlier and respectful than our Sydney cousins.

The advert is just an ad, and if they make one like CMC said with a SUPer carrying a machine gun, well it's all just fun.

Makaha said...

Don't you blokes get it? very smart advertising.A couple of you should remove some of the words used against surfs.

Agree with you on that one Makaha.

Hey Lobes,groms love Julian Wilson because he rips mate and also has known to ride pink board for breast cancer awareness ( yeh I hate it when my son mentions his name )

The surf industry has every surfer stoked on surfing and nothing else.

Welcome to the surf culture Lobes,its been going on for years and will not change.
Best you take up rowing or something like that,yes I am piss-d with your comments re-surfers are idiots ffs and your stupid mate mindless zombies.

With uneducated wankers like you no wonder sup riders cop a bad rap.

yes I ride both,but its very easy to see who is a newie in the ocean.

as one forum user would say CHEERS.

Now back to some breaking news,donate to the QLD floods

gosh, here i was thinking sup was just something else to do, like morris dancing or hop scotch...life is to short.

oliver said...

^^^ I don't think Lobes deserved that diatribe at all Mr. Hawaii ^^^

Read his post again.

Lobes was just describing the culture and says he chooses to paddle away from that crap, and will boycott the brand - so what, that's his choice.

Probably stupids post you are more angry about.

OK maybe so Oliver,but both Lobes and Stupid made some insulting remarks.
Sorry Lobes I would normally agree with your posts but using the words idiots and surfers in the same sentence will p-ss me off any-day

Makaha said...

oliver said...

^^^ I don't think Lobes deserved that diatribe at all Mr. Hawaii ^^^

Read his post again.

Lobes was just describing the culture and says he chooses to paddle away from that crap, and will boycott the brand - so what, that's his choice.

Probably stupids post you are more angry about.

OK maybe so Oliver,but both Lobes and Stupid made some insulting remarks.
Sorry Lobes I would normally agree with your posts but using the words idiots and surfers in the same sentence will p-ss me off any-day
.

Ok bit of a sweeping generalization by me. Not all surfers are idiots as many posters on this forum regularly prove. But I'm just a peaceful guy and I really dislike conflict so these crazy scenes where people abuse each other in the line up and don't share the stoke really colour my perception of surf culture. I don't come from a place where's there's much of a surfing community so I get really intimidated when I travel to popular spots and this sort of stuff occurs. Now there's a company trying to stir up sh!t and encouraging short boarders to land fins first on my head. That's completely out of line in my opinion.

Those people who say "oh its just a joke" or "smart advertising" should Take a look at the news from Arizona today. A congresswoman was shot In the head and a lot of people are saying it was at least partly inspired by an ad from Sarah palin showing the congresswoman in question targeted by a gun crosshairs. There is always an idiot out there will take this stuff a little more seriously then others.

Sorry Oliver, I can't watch that on my iPad