Hi Guys,
Lets say it like this. This is about the most negative thing we heard about our boards for a long time. Needless to say we are mega proud of what all of the people feel on our boards and we are working that hard for it. 24/7 for me and Bert that is, and obviously that post the occasional problem with our female sides and my children, but that is mostly easily take care of by the fact that both of our wife's also put at least 18/6 for the company ;-) . Kids test the boards....
Ok. Back to the point. Even tho i will like to make this a bit more detailed than some might like, we are happy to share what we thought and think with you:
Even tho i usually find it hard to argue about Artwork or graphic (same with taste of girls with my mates when i was younger seems similar (not sure if that is same for girls with boys but i guess so)).There is a general point here that can easlily be answered, especially when it has already been considered by your feedback and comments and our basic SUNOVA Strategy. Maybe if more that a few people ask for it we can also open a SUNOVA strategy thread and share the whole thing. ;-)
Our main product related goals are:
1) PERFORMANCE (always)
2) LIGTHEST WEIGHT (thus technology)
3) QUALITY (over everything)
4) PURE simple LOOKS
Now 3 (except the quality) of the above goals are the reason why we do not mess with paint and in fact believe we already put on a pretty simplistic way of branding our boards. The TECHNOLOGY speaks and decorates our boards.
If you checked out the current standard surfboards range logos set up its even more simple.
Tell you the truth both BERT and my final goal would be the apple branding.----> 1 simple small LOGO, and NO SUNOVA WORD.HOWEVER. Fact is that until 2 years ago, no one recognised us in SUPS, and in SURFING we have our hard core followers who after they tries Berts products were "converted" for ever. Sounds crazy but is kinda fact-ish.
So the thought about this (and as you recognized also last years look of the boards):
1) We know we have a great product and one of the best shapers, our own kick ass factory to control the production and exclude everyone else too copy us
2) But we wanted a clean, simple, fresh, beautiful AND cool look that PROMOTES (lets all you guys do that) SUNOVA.
3) Thus the larger than necessary logos both (especially) bottom and deck. One look and wow, ahh sunova google, seabreeze it and ok good want one.
Next steps are: Reaching the Apple branding goal of having almost NO LOGO. In fact our boards are so different they almost would not need that. But step by step.
- We have no mega budget on marketing (you sunova fans are our marketing. that is real and true, no bull****, even with the problems we obviously have too)
- We do not intend to have that budget in a mega way either
So IF all you guys continue to work as hard as you currently do on promoting our products THEN YES ABSOLUTELY THERE IS A REAL GOOD CHANCE THAT NEXT SEASON WE MOVE TOWARDS THE NEXT STEP.
Simple Calculation:
Tell all your mates to check us out! ===== Reduction of the logos.Ok. Sorry for this one being so long, but if i am already on here we might as well make it clear(er).
PS: And also OF COURSE. we do not hate or even dislike actual ARTwork or graphics (in fact we LOVE IT), but we feel that it would never find so many people like our products than keeping it simple and show the tech. THEREFORE we are obviously proud that ANYTHING ANYONE can think of IS POSSIBLE as custom. Given its REALLY wanted and desired.
Here a few examples of possibilities. Be aware these increase prices and delivery time substantially. (maybe another thread needed on customs ;-) )
In fact there definitely will be another thread on our vision of ARTwork. The mini summary being: We know how to design and manufacture KICK ASS boards. We are not stupid enough to think that we also are the worlds greatest ARTist. In fact if i have any understanding of ART there cannot be the worlds greatest ARTist, due to the fact that it involves to a great if not almost full extend TASTE and SUBJECTIVITY. Since we are all fortunately a bit different the best ART would be ALL ART.
So our solution is to create a PLATFORM (our boards (products) to allow ANY ARTist to put it on!!! Examples are seen on our FB page and to a still not very well presented extend on our web page here:
http://www.sunovasurfboards.com/custom-boards/The ARTists shown are: @kelking , @hellowiamjustin , @lilyguthrie (find them at instagram) . More to come. And please if you know one, send her/him over to PROMOTE them.
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