Tomo, we have been running Bics in our SUP School and through our store for a few years now. They are excellent quality and very good value.
BIC is stepping up for 2011/12. There are two constructions:
1. ACS Heavier construction, cheaper but incredibly durable. Great family board
2. ACE TECH Lighter offering more peformance and BIC quality and durablity
ACS $849 $899 with alloy paddle and leash
ACE TECH $1099 $1299 with Adj. paddle and leash.
This is the 2012 range that has just landed. The 11'4 is a great all-rounder. We use it in our school and have been impressed with the durability, glide and stability. They also surf really well.