Damo said...what???
airush australian???? WTF?? isnt airush just a sisster company of starboard windsurfing wich is owned by a german dude??? and dont they have "design centre" set up in thiland and hawaii aswell?? so i guess you could also say they are thai and hawian. just cos they employ "4" guys (such as yourself matt

) to sell kites in australia doesnt make them australian! they dont even employ an aussi to design thier kites anymore

(no offence to the new ben cos he is a great guy)
i would have thought that NEW is way more aussie than airush as it is owned by an aussie and designed by an aussie that lives in oz.
Hey Damo,
I would qualify NEW as a more Australian product than Airush because their head office is here in WA. However, Airush do ALL of the design work right here in Perth in the loft in Osbourne Park. The loft employs Ben Severne, Benoir (Sorry don't know surname), Clinton Fillen and Mark Patterson whom all work on and design the Airush kites, bars, accessories and bags for Airush International. This includes the snow kites, trainer kites and all the regular Airush stuff like DNA, Flow, Vapor and Generator.
You are correct in that Airush is a sister company to Starboard and both are owned by Sven Rasmussen (I think Swiss German). Head office is in Thailand so I guess that makes it Swiss German owned but based in Thailand.
The Hawaii connection hasn't existed for several years since Sven bought out Airush USA and the name, which used to design the bars and other accessories before Airush made kites. Back in the day, all the top Pro riders were riding Airush bars and pulley bars.
Starboard have design lofts in Thailand for windsurfing gear. The Loft in Ozzie Park also does most of the design work for Flying Objects and also Severne Sails for windsurfing and there are several other guys who work in there on these other products.
So at least it has a healthy Aussie component, at least more Aussie than all the other top brands.
Good winds,