At least if it is kite racing it has a measurable and obvious result.
On the downside, it would be pretty boring to watch imo.
Kiteboarding is universal and has a strong following among women and youth on the highest levels. It is inexpensive to practice and enjoys a strong following as a recreational water sport.
And while we are picking apart that press release:
Universal? Ask the windsurfers and surfers


Inexpensive? Bahahahahahahahahahahahaha!