F-one are really starting to step up with their video production. That flatwater surfboard section with mitu is amazing, I have never seen a surfboard ridden like that, it's almost like a new genre. It just shows what a bit of imagination can do.
That is how you sell product. They have done a great job here of connecting the audience with the companies product, culture and team.
They showcase this kite as usable for free ride, surf and even wake style so essential speaking to everyone. Companies who fail to engage the audience and entertain them are missing a great opportunity to showcase their wares and sell.
I know a lot of people who use video as a primary variable when making a decision to buy a kite therefore I would expect kite companies to respect this and show us why we should buy their product. When we are expected to drop 2G's on a kite the least the kite companies can do is give back.
