DavMen said...
Did it work?
Absolutley !!!
how many people's attention have you drawn to this add - how many people have sort out and tried to find it on the web etc...179 views at the time of this post!!!!!
Thats 178 more than just you. or 177 more than you and me.
You don't have to remember much just get people talking about it.
I can't beleive you think its a flop!!! Its the exact opposite!!!
BTW if you don't like the add you can control it by hitting the "ON/OFF" or "CH up/dwn" buttons on the RC.
The criteria for determining whether an add works is, how many times does a person have to watch it to become aware of what we are selling.
If after watching it many times, I am totally unaware of what they are selling, then the add is a flop. Even if I can recite the add word for word, if it doesn't make me aware of what is being sold then the add is wasted. It might have amused the masses but as far as the client getting his moneys worth, it was a total waste of their money.
A good add gets your attention and then holds your attention to the advertisement by whatever means they have chosen while at the same time slipping you the sugar coated pill of the product they are trying to sell you.
If they fail to get your attention the add is a flop.
If they fail to impart the knowledge of what they are selling then the add is a flop.
I am aware of the lady carrying a beaver so they suceeded on the first task of getting my attention.
But I am still unaware of what they are selling so on the second count it was a flop.
(However, because of this post I will pay close attention next time I see it.)