Gizmo said...
The revenue bases for networks have diminished of recent years with multi channeling, and the Internet, clients only have so much money to spend and they are spreading it a little thinner these days across all media.
Completely untrue. With the advent of multi channeling it is now attracting new business' that previously never looked at TV because TV wasn't providing a defined enough market for them. Look at ONE HD, sporting companies can now advertise 24 hours a day rather than previously only getting a couple of hours on the weekend.
As far as stations lining their commercial breaks up, that would be considered collusion and break a couple of rules.
There is no more adverts on TV now than 10 years ago. Every commericla station is required to have 13 minutes of advertising per hour. During elections this can go up to 14 mins an hour. During sport it is a different story, cricket only has 8 minutes.
The fact remains that TV reaches more people than pretty much every other medium. Newspaper circulation is dwindling across the world, as by the time the news is collected, printed and distibuted its old news.