Brilliant. A product that flies away. That's a step above a product that is designed to fail... The purchaser feels guilty instead of angry.
It's a top motivator. A crying kid watching their toy, that Dad bought for them from a guy on Seabreeze, just fly away onto the distance. Suckers...
Back to the marketing of the Arcade light switch.
In the 1st phase I would post a few freebies out to the serial posters.
Let the influential posters (cool kids) do the pimping unknowingly. 62mac, DavidJohn, Doggie, MarkAus, PR, MobDisc, Evl Panda (probably not Cisco).
Secondly use Nostalgia [Cue the music before reading on]
(thinking a blend of bmx bandits and Beverley Hills cop theme song)
Would be good to get this Arcade switch to fly away when a kid's hand touches it.
Otherwise we need to get some boobs (or the potential to get more boobs) into the mix, somehow. Hmmm. Suggestions?