JB, thanks - I can think of another hot topic involving a word starting with SH and ending in K with noah's boat in the middle that that marketing strategy would be brilliant for. Who would we have playing each other off. Someone serious and stately like Kate Blanchette and then the ironic counter point by Shaun Micallief (spelling).
"Bob, you were good in dances with wolves but...."
- funny! Good cause.