Wow - he's not serious is he?

I understand his pricing gymnastics on the physical media (even though he forgot to add $37 shipping when you buy from the US for Australian consumption), but there should be no price difference for downloads.

Saying that the download must be priced the same as the physical distribution channel to support the reseller is a joke - something we would expect to hear from Harvey Norman.

I don't care about a box or a CD, so don't make me pay for them.

For anyone who cares about the box or CD, they can pay the extra $100 for the luxury.

GalahOnTheBay said...
Wow - he's not serious is he?

I understand his pricing gymnastics on the physical media (even though he forgot to add $37 shipping when you buy from the US for Australian consumption), but there should be no price difference for downloads.

Saying that the download must be priced the same as the physical distribution channel to support the reseller is a joke - something we would expect to hear from Harvey Norman.
<snip>

Sounds like a reasonable explanation of how it might work to me. Although the primary motivation would be extra profit for the supplier. I don't think the supplier would actually believe that the reason is to support the reseller, but that is probably what they would say.

If you were some faceless manager in a company, and you could get away with charging a premium for some customers, you probably would.

Phil is not telling you how he justifies it. He is telling you how he thinks these companies justify it.