What everybody has known all along, but then a PhD verifies it:
"Employees who are impressed by vague corporate-speak like "synergistic leadership," or "growth-hacking paradigms" may struggle with practical decision-making, a new Cornell study reveals.
Published in the journal Personality and Individual Differences, research by cognitive psychologist Shane Littrell introduces the Corporate Bull**** Receptivity Scale (CBSR), a tool designed to measure susceptibility to impressive-but-empty organizational rhetoric.
"Corporate bull**** is a specific style of communication that uses confusing, abstract buzzwords in a functionally misleading way," said Littrell, a postdoctoral researcher in the College of Arts and Sciences. "Unlike technical jargon, which can sometimes make office communication a little easier, corporate bull**** confuses rather than clarifies. It may sound impressive, but it is semantically empty.""
news.cornell.edu/stories/2026/03/workers-who-love-synergizing-paradigms-might-be-bad-their-jobs
Haha yep
or product names - in the 80's everything was turbo. There was a turbo max or something screwdriver FFS
Then in the 90's it was the 2000
then "i"
then "e"
my next board with be the i-turbo e-max 2000 that's of course faster looser stiffer lighter with an aerospace laminate that's different to everyyyyything else
"ecosystem". Every time somebody says that word in a meeting, I feel like giving them a back hand.
Select to expand quoteMark _australia said..
Haha yep
or product names - in the 80's everything was turbo. There was a turbo max or something screwdriver FFS
Then in the 90's it was the 2000
then "i"
then "e"
my next board with be the i-turbo e-max 2000 that's of course faster looser stiffer lighter with an aerospace laminate that's different to everyyyyything else
Hope it will be " sustainable".
