Looks more like a good way to pick up chicks to me. "Blow Me First?"
www.theage.com.au/national/victoria/blow-me-first-breathalyser-company-conducts-trial-at-melbourne-bars-20131222-2zswm.html
How original. They had machines in pubs n clubs 10yrs (plus?) ago
All it does is assist people in trying to drink as much as possible but try to be juuussst under the limit. Yet they fail to realise that their level rises for 2hrs (?) after their last drink as they are still absorbing it, so they blow 0.0499 and think they are fine but will NOT be soon.........and also next week they can be a bit higher or lower after the same number of drinks but they don't know that either
What they really need, rather than gimmicks, is a sense (common sense?) of responsibility where they don't drink, or drink bugger all, if they are driving. Simple. The rule of 1 standard drink per hour IF you have eaten properly, is not far off.
Reeks of a company with a good slogan making money rather then trying to save lives.