what we really need is...
MOAR CAMERAS!
www.gizmodo.com.au/2012/06/jvcs-tiny-hd-action-camera-looks-like-a-tank/Although I don't own a camera I personally hope GoPro as an independent brand dreamed up by some guy who loves surfing continues to hold the market. But it's going to get tough with all the big boys starting to weigh in now.