Whether it's marketing or gaining media exposure for the sport, it's not happening.

Sailing on the Hoppy after work, I was watched by a group of teenage boys who had gathered at the ski club. When I sailed back in, they nominated a spokesman and that young bloke came up to talk to me.
His question......
"Excuse me mate. ....What's that thing called?"

For a moment I was speechless, then barely muttered out "Sailboard" in response. He then went on to ask the expected questions about where I got it, how much, is it hard to learn etc...? I was happy to answer the questions and ended up explaining that the board was 30 yrs old and this is what people did before kitesurfing was invented to sell more boardshords. He was keen to learn and hear about developments in gear since my wally was new but it left me wondering... How is it that a teenage kid can grow up in a popular tourist town on the ocean with a number of ideal sailing spots and not know what a sailboard is when he sees one? What does this lack of education mean for the future of out sport