34th America's Cup and YouTube announce Media Partnership

11:14 AM Fri 12 Aug 2011 GMT

'YouTube'

America's Cup organisers have announced a new media partnership with YouTube.

Focused on pushing the boundaries of fan interactivity, event organizers of the 34th America's Cup and YouTube have announced a global partnership to elevate sports content consumption.

Combining the world-class content developed by the in-house America's Cup Television (ACTV) and Technology teams with YouTube's powerful media platform and livestreaming capabilities, the online partnership will deliver into people's homes like never before. America's Cup racing will now offer online viewers the choice of different video and audio streams - instead of one just view - thanks to the YouTube multi-screen experience.

'The new America's Cup is all about transforming the way people see the sport of sailing and with YouTube, we can put the viewer in the driver's seat of their experience, ' said Stan Honey, Director of Technology, America's Cup Event Authority. 'With YouTube's reach across vast, multi-generational audiences, we're hugely excited about the potential of this partnership to reach broader audiences than ever before.'

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by ACM