With all this scary sun business and skin damage, I have noted that my sunscreen (varied brands) just not cutting it anymore...

Has anyone have found a sunscreen that works well for them, particularly in WA where the sun is hell-of-a-strong...

I was thinking about
~~~~~~~~~~~~~
a) Ease of applying
b) How long it lasts in a session (I frequently get trashed by a few waves)
c) Does it burn your eyes (some stuff just kills it for me)
d) Approx price (although youthful looks cannot be bought later in life ;) -- ok, maybe some can...

I think naturally speaking and SPF of 30 would be a minimum...