What's everyone's opinion of surf photographers posting pics and more particularly naming spots on social media?

I've seen guys post photos of some lesser known spots that work on a bigger swell, then name the break, the suburb and even the street - then within minutes you see halfwits tag their mates saying "we gotta check this wave out bro"

I'm all for surf photographers, but in the era of social media those quiet spots aren't going to be quiet for much longer.