No doubt hard SUPs have the best performance but storage, transport are a big issue. Driving with a big SUP on your car roof increases fuel consumption with 10% at least and most people don't live near the sea or lakes.

The performance of iSUPs is ever increasing by applying better technologies to stiffening the boards and by adding on release rails - still less performing than hard SUPs.
As most people in the world are living in apartments, condo's with hardly any storage room (or even a possibility to get a 10' x 30" board into the elevator) and have smaller cars, it seems the market for iSUPs could be bigger.
Additionally an iSUP can be taken for a vacation by car and plane.

So what's your opinion?
Will hard SUPs or iSUPs rule the market in sales ?