What a tale of woe.... Faifax job losses and the advent of subscription based media because of the Internet!!!

D'oh !!! Where have these people been, haven't they seen whats happening on the Internet or are they so oblivious to whats happening around the world?
I cant believe the news stories coming out that newspapers (or whatever new form it takes)will have to be subscription based to cover costs.... isn't that what advertising does? Maybe its time for the newspapers to get like the rest of commercial media (TV / Radio) supply a service that people want and recover the costs via advertising.
I have to admit there would be a place for subscription based newspapers, highly specialised + low distribution perhaps like the Financial Review, The Bulletin etc.

Or is this like the retail sector of the community having a whinge cos they havent kept up with whats happening by sticking their heads in the sand.