The impossible burger.
Selling like hot cakes apparently. Keeps even the carnivores satisfied. It's the sight of blood that does the trick.
https://www.abc.net.au/news/2019-08-06/impossible-burger-patties-worrying-farmers-over-definition-meat/11378282 
"
The team went looking for a useable plant-based heme and after an exhaustive process, settled on sourcing heme from the roots of soybean plants.
When cooked, the heme looks like blood, appearing as red juice rising to the top of the burger. "
